This policy explains how we collect personal data and information, what we do with it and the control you have over it.

Data Protection Principles

We will comply with Data Protection law.  This means that the personal information we hold about you must be:

• Used lawfully, fairly and in a transparent way;
• Collected only for valid purposes that we have explained to you clearly;
• Relevant to the purposes we have told you about and limited to those purposes only;
• Accurate and kept up to date;
• Kept only for such time as is necessary for the purposes we have told you about; and
• Kept securely.

The Information We Collect

We may collect and process a range of information and data about you. This includes but is not limited to:

• Your name, email address, postal address, telephone numbers and dentist details including dental health;

We may also collect and process the following sensitive personal information:

• Information about medical or health conditions, including whether or not you have a disability or information regarding criminal convictions.

How Your Data Is Collected

Personal data may be collected at various stages of the treatment process and is obtained via submit on our website.

How Your Data is Used

We have a legitimate interest in processing personal data during the dental health process and for keeping records of the process. Processing data from patients allows us to manage the dental process. The processing of such data also allows us to maintain effective business relationships with clients. Personal data may be used for the following purposes:

• To provide our dental services to you;
• To maintain business relationships with clients;
• To provide information on new technologies used for dental checkup to patients who submit personal details with us;
• To analyse visitor trends from our website (this does not include personal information); and
• To provide you with information regarding regular events that we host.

Who Has Access to The Data

Your information will be shared internally with our employees for the purposes of the treatment. Your information may be shared externally with the dentist. Your information may also be shared externally with our Business Directors or Financial and Operational support for the purposes of managing and recording the dental treatment.

How We Protect data?

We take the security of your data seriously and have internal policies and controls in place to ensure that your data is not lost, accidentally destroyed, misused or disclosed, and is not accessed except by our employees in the proper performance of their duties. All information you provide to us is stored on secure servers and we will take the necessary steps, including putting in place adequate technical and organisational measures, to protect your personal information. When we share your data externally with our Business Directors or Financial and Operational support we do so on the basis of written instructions and they are under a duty of confidentiality and are obliged to implement appropriate technical and organisational measures to ensure the security of data.

Transferring Data via The Internet

There are inherent risks in transmitting information across the internet. We cannot guarantee that the personal information you submit will not be intercepted by others when it is submitted to us over the internet. The Ora Dental websites may include links to external websites operated by other organisations which may collect personal information about you when you visit them. The submission of data to these websites is outside the control of Ora Dental and will be subject to the website operator’s privacy policy.  We cannot guarantee the privacy practices of any third-party websites.

Cookies

A cookie is a small file which is placed on a computer’s hard drive, or in the browser memory, to make a website work, or work more efficiently for returning visitors. We only use cookies for Google Analytics – This records visitor trends as they navigate through a website and uses a cookie to track which pages are accessed. The cookie contains no personally-identifiable information though does use your computer’s IP address to determine the location you are accessing the site from.

How long do we keep data?

Personal Data is held on our contacts and administration database either because of work we have undertaken or are currently engaged in, or because we believe that clients may be interested in receiving material from us about our business and services. As such we hold client contact details and the history of our client relationship. This allows us to manage our client relationships effectively.

Rights to Your Data

As a data subject, clients have a number of rights. These include:

• access and obtain a copy of your data on request
• require us to change incorrect or incomplete data
• require us to delete or stop processing your data

If you would like to exercise any of these rights, please contact info@oradental.co.uk

What if you do not provide personal data?

You are under no statutory or contractual obligation to provide data to us during the dental treatment process. However, if you do not provide the information, we may not be able to process your treatment properly or at all.

Changes to this privacy policy

If this privacy policy changes in any way, we will update this page. Please revisit this page regularly to ensure that you are always aware of what information we collect and which cookies we are using.